BY THE PLAYERS. FOR THE PLAYERS.
About the project
Winchell Mountain Coffee has partnered with the FAU Men's Basketball team to launch a special project commemorating their historic 2022-2023 tournament run!
This project is aimed at addressing the issues arising from NIL (Name, Image, and Likeness) deals nationwide. Our mission is to be "By the players,
for the players," disrupting the traditional structure ofsuch divisive deals for collegiate athletes and providing them with the tools and support they need to understand their value as it relates to business. Prior to this initiative, there was no direct way to support your FAU Owls and give back to the team that gives their all on the court, in their communities, and in the classroom.
By introducing an equal equity split within the locker room, we aspire to be part of the solution and achieve something that has not yet been successfully seen in the NIL world. FAU hoops has been at the forefront, selecting their perfect coffee blends, creatively designing artwork, and taking it upon themselves to create something special for you to savor.